• Dennis Kelley

    David Kelley

    Dennis Kelley is a seasoned professional with over 30 years experience leading teams and coaching people to success. Dennis is in high demand as a speaker, consultant, trainer and an author... Read More

    David Kelley

  • Inspirational Quote

    “The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.” -- Michalangelo
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  • January 2009
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Share Your Values or Accept Theirs

What is companys Culture?

What is companys Culture?

This is the third part in a series about the critical steps you must focus on and understand to build and maintain a healthy business. In the first part I addressed the importance of key financial drivers and in the last post I talked about truly understanding your business and how it works. Now I want to spend some time reviewing the importance of establishing the shared values you have for your organization and why it is important for your to communicate them to your team.

Every business has a company culture. Whether you define it for the business or whether it gets defined by others, your business has a culture. This culture is the shared values for the business. Some companies have a very strict culture and others have more relaxed, fun values. The important thing is that you define for YOUR company what you value and how you will engage those values with your team, your customers, vendors and suppliers.

Here are a few questions to ask yourself to design the culture of your organization.

  • Do we value everybody’s ideas and input?
  • How hierarchical are we — is this a flat organization or do we have layers?
  • Do we promote open and honest communication?
  • What are the things our customers value?
  • What do our employees value in their job here?
  • What are the values of the owners — what is important for you to feel good about your company?
  • How do you make this company an employer of choice?

Write out the answers to these questions. If you don’t know the answer to any specific question, then ask the appropriate people. There is no better way to learn what your customers and employees value than to ask them.

To understand a little more about what a company culture is all about, check out this video on the company Zappos – http://www.youtube.com/watch?v=tFyW5s_7ZWc . The culture created by founder Tony Hsieh may not be the right one for you but as you can tell from the video, there is a culture and it is on purpose. They have defined what they want to be known for and what values they bring to their stakeholders.

In order to keep your business healthy and growing, define your culture and put emphasis on bringing it to life. You will be extremely frustrated if you let others define your business culture for you. You will also find that you have a business you can be proud of, and that lives up to your expectations, if you take control by installing your core values into the business.

To Your Success,


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