I recently finished reading Book Yourself Solid by Michael Port and am recommending it to you. The book does a good job of laying out a plan to create your personal brand. If you are a professional looking for new clients I recommend you pick up a copy of this book.
Michael’s strategy for creating your one-minute commercial in a way that generates interest and gets a conversation started is one of the best I have read. He provides an exercise to step you through identifying how to explain what you do in both a short version and long version format. His is a 5-step process to develop your commercial that incorporates your WOW results you have obtained for your clients in the past. This process develops a conversation instead of just a verbal dump about your ‘job’.
There are many more ideas about how to brand yourself and ways to gain new clients. If you are looking to grow your business by adding some new clients, then it would be worth your time to pick up a copy of Book Yourself Solid.
To Your Success,
Dennis
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